We've been asked a lot about Twitter lately. After all, Ashton Kutcher uses it, so shouldn't you? Well, maybe... but not if you're trying to connect with Generation Y.
According to an article at Mediapost's Online Media Daily and new study from the Participatory Marketing Network (PMN), 18-26 year olds haven't figured out what the value of Twitter is and generally bypass it as a social networking tool. Here are some highlights from the study:
- Only 22% of Millenials use Twitter
- Of those, 85% said they follow friends, 54% follow celebrities, 29% follow family, and 29% follow companies.
- When asked about social networks, nearly all who participated in the survey revealed having an active profile on at least one site. Eighty-nine percent have downloaded an application to their profile page; 89%, photos; 53%, games; 51%, entertainment; 32%, news; and 29%, weather.
"Mobile social networking is heating up for Millennials, too.
Thirty-eight percent have an iPhone or iPod Touch. More than 50% have
downloaded games; 35%, entertainment; 31%, lifestyle; 28% have
downloaded free financial applications, and 7% have paid financial
applications. More than one-quarter -- 26 percent -- indicated that
they have not downloaded any." Twitter is growing, but it remains to be seen how much of that growth has been fueled by media hype and whether or not the momentum will continue. Suffice to say though, if you want to reach younger generation, you better stick to Facebook and take a good long look at mobile social. Photo Credit - debaird on Flickr
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