Here at Atomic Ink Idea Factory, we like to dig up weird, wacky, fascinating or just plain dumb ad factoids. Not sure where this one falls, but in searching for "the world's largest ad," we stumbled across this in, where else, Dubai - the poster country for wretched excess! But hey, turns out it was for a good cause.
The ad was "placed" by Sorouh Real Estate by UK based company, Ad-Air in 2007. It is 215,278 square feet (about three soccer fields) and was designed to be viewed by passengers arriving at or flying out of Dubai International Airport.
Just to make it all legit, the ad was certified by the Guinness Book of World Records as the largest "banner" in the world. Impressive! Impressions? Supposedly about 15 million cramped, peanut-munching people will see the advertisement every year.
But wait. There was a "digital" component to it, too. The plan was to urge people to upload head shots and fill the banner with a million faces (and a charity component) with $1 U.S. for each upload going to UAE Red Crescent organization, the equivalent of The Red Cross in the States.
In case you are wondering, they reached their goal!
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