A friend recently told me he had a Twitter account but didn't tweet. He just read what others tweeted. Having sent out a couple thousand tweets I thought that a bit odd, sitting in the audience instead of getting onstage and messing it up. After all, it is social media. I do worry about him sometimes.
But businesses are getting on Twitter, opening up an account, and doing exactly that. They read the tweets. They set up Twitter alerts and other social media tracking tools and read what's being said specifically about their company and their industry.
Whether for legal issues, or resource issues, or for some other reason why they're not getting onstage, these companies are taking a step in the right direction, listening to what customers are saying.
It's an unvarnished, unleashed, free, customer focus group. Companies can take the information and, if it has merit, use it to improve what needs improving.
At Atomic Ideas we stress the selling actions of "Listen-Learn-Lead". And in the spirit of listening to what customers want, not what your company thinks they want, it's a digital step in the right direction.
If you want to sell more stuff, whose opinions ultimately matter? Yours? The people buying your stuff?
Right.
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