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At
Atomic Ideas we talk about "Marketable Truths" -- finding and
communicating those things about a client's product or service that are: 1.
Actually true and supportable everyday. 2. Resonate with the client's
best potential customers. The comic strip below is an example of a truth that
is not-so-marketable. So while the truth may set you free, a "marketable
truth" will help you sell more stuff.
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I resent the fact that you (or the cartoonist with your consent) used my likeness in this post. Also, I have at least 8 more hairs than the 3 portrayed on the scalp of my likeness. And my mug is red, not white. I am feeling litigious. Repent or beware!
Posted by: Russ | 01/08/2010 at 05:33 PM
Good point, Greg. Just because something's true doesn't make it marketable.
Sometimes 'the truth will set you free' to have to find another job...
Posted by: Gene Brady | 01/08/2010 at 04:15 PM