Happy Groundhog's Day!
Spoiler Alert: Punxsutawney Phil saw his shadow -- so six more weeks of winter. But the fact that a rodent who has had no formal meteorological or psychic training can predict the weather is not the amazing part. What's amazing is that for someone who lives in a hole in the ground, he's exceptionally social media savvy. A smart marketer, Phil makes it possible for his audience to receive his prognostications via several mediums:1) Twitter: @visitPA
2) Text: “Groundhog” to 247365
3) Web site: Groundhog Day
4) Webcam: Webcam
5) e-card: Groundhog Day E-cards
6) Facebook: http://www.facebook.com/visitPA
By making it easy for his audience to follow him, and providing them useful and/or entertaining information (ie how much longer winter will last), he helps secure his place as the choice amongst all other choices for their rodent-based meteorological prediction
Smart marketers should look to the groundhog as an example of how to help promote their brand with their best potential customers.