Groundhog Goes Tweet!

Happy Groundhog's Day!

Spoiler Alert: Punxsutawney Phil saw his shadow -- so six more weeks of winter. But the fact that a rodent who has had no formal meteorological or psychic training can predict the weather is not the amazing part. What's amazing is that for someone who lives in a hole in the ground, he's exceptionally social media savvy. A smart marketer, Phil makes it possible for his audience to receive his prognostications via several mediums:

1) Twitter: @visitPA
2) Text: “Groundhog” to 247365 
3) Web site: Groundhog Day
4) Webcam: Webcam
5) e-card: Groundhog Day E-cards
6) Facebook: http://www.facebook.com/visitPA

By making it easy for his audience to follow him, and providing them useful and/or entertaining information (ie how much longer winter will last), he helps secure his place as the choice amongst all other choices for their rodent-based  meteorological prediction 
 needs. 

Smart marketers should look to the groundhog as an example of how to help promote their brand with their best potential customers.

Comments

[Gene Brady]

I admire Phil's social media prowess and staying power. Top of the heap and most people can't even spell or say the city name that comes before "Phil", the Punx city. Next thing we know, Phil will be in his crashed groundhog Cadillac Escalade outside his hole getting clubbed by Ms. Phil.

[Greg Roy]

Social Media works. While Phil gets all the headlines, Woody the Woodchuck (thats groundhog to you and me) from Howell, Michigan (a 12 year veteran of the shadow wars) is nary a blip on anyones radar.

[Russ]

Once again Greg, you've mad my day. Phil is truly a social creature and a rodentious example for us all of the efficacy of social media!