"Hi There" Marketing

Imagine being able to give a virtual nudge to a customer, sending an offer or coupon to their cell when they're physically near your store.

It's here, and it's called 'geo-fencing' - Take a Step Closer for an Invitation to Shop

'Location-based mobile ads', and it has awesome potential. If a customer opts in to receive messages from a company, say from Panera Bread, then when that customer is physically near a Panera they'll receive a text message. 

Search engine marketing? This is 'search customer marketing'.  Imagine walking near a Panera and getting a nice offer on a new bagel or coffee they're offering. The possibilities are endless. 

If you want to prompt purchasing behavior, grab a customer's attention when they're in the moment. 

Geo-fencing in the virtual world could help customers hop a fence to your store in the real world.

Comments

[Greg]

Very cool! I'm signing up with my local Ford dealer in hopes that one day when I'm passing by, I'll get the message that they're giving away free Mustang Cobras!

[Russ]

The technology's been around for a while. We checked into something similar for a client over 2 years ago. The big difference is, I think people are more ready to accept it because technology available on the other end - the phone - is making them more comfortable with the idea of being "pinged" by their favorite brands. Cool stuff.