Social Media and Social Commentary

A recent You Tube video brings home one of the benefits of social media: people can speak out (either positively or negatively) about your product, service, or political situation. And no matter how controlling your company, corporation or government tries to be, they cannot control what people will say or do in various social media channels. All any organization can do is try to influence what people are saying about them. How best to do that? Give the people what they want.