Marketing to be Social and Selling

Had an interesting conversation yesterday with a social media evangelist, a believer in the 'let's hug and follow each other' online marketing approach.

If you've talked to one of these fervent devotees of social media you've probably heard the same mantra:

"Social media is about having conversations."     

"Social media is about engaging."

Right.

And TV commercials are about having fun, billboards are for giggles, and company events are for friendly chatting.

When people say those squishy things about social media, they don’t draw a line to the bottom line. 

Social media is about driving business. It’s about making money. Like, well, like your other marketing efforts.

One of our clients had a recent special event supported by a social media/traditional media strategy and campaign, and their sales numbers were great, topping expectations. 

If you’re not making money with social media then it’s just a hobby. And I don't know many companies today who have the luxury of playing at business. 

The end game is to sell more stuff. Create loyal customers. 

Social media is one (of many) way(s) to get there.

If you'd like some ideas on how social media can help draw business your way, how to be social and selling, feel free to contact us. We can 'engage' in a 'conversation' about helping you sell more stuff!

photo: drinksmachine

Comments

[catherine powers]

Yes. If you are a company then you need to look at social media and your bottom line. That is, have you sold more stuff since you've engaged in all this "conversation."

[Greg]

You're right. Too many people focus too much on the Social part of Social Media.