Not long ago, women really disliked the way they were treated by car repair places, including tire stores. Unfortunately, Belle Tire, who actually treated women fairly and with respect, got painted with the same brush. That is, until Atomic Idea's very own RussTate led the team that created "The Belle Tire Girl." She became a local icon, appealing to both men and women, and is still remembered fondly to this day. Here are a couple of spots featuring "The Belle Tire Girl" and a local news story about her done at the time.