A QR, (Quick Response) code is a way to instantly allow people to use their iPhone, Android or other camera-enabled smart phone to engage further with your business and connect to more information about whatever it is they happen to be looking at, from business cards to brochures.
This QR code contains my contact info and took less than three minutes to create:
How many times have you wished your direct mailer or print ads could tell the whole story? Add a QR code, and they can! Or put them on in-store signage to offer consumers more info if they want it.
With a QR code on your business card, people have a simple way to scan the code with their smartphone and transfer your info directly to their device. Better yet, the code could link to a video on the web of you describing your products or services, a special offer, or virtually anything else. And that's the beauty of QR codes; limitless possibilities to connect print to mobile and help influence purchasing decisions.
How Does It Work?
Without going into too much detail (find that here), QR codes are similar to bar codes, except they can hold much more data. When someone scans a QR code with their camera-enabled Smartphone, they can easily link to content and/or communities on the web. There are many free sites for generating the codes, including Kaywa, ZXing and Kerem Erkan.
How Are QR Codes Being Used In Advertising?
Here are a few examples from a quick search on the web. We think QR codes are an exciting opportunity to engage beyond the page. What do you think?