With social becoming more and more important in the marketing mix, we thought this chart from cmo.com and 97th Floor presents a great way to quickly review the pros and cons of the top platforms dotting the landscape. You can download the PDF at cmo.com.
It's a tool that could be useful in developing an actual strategy for social media engagement... something we find is still strangely lacking in many companies efforts. Agree? Disagree? Let us know.