Give the people what they want and they will flock to your door, whether it is a product, service, or in this case, a blog. By incorporating the "fad of the day" -- ie the Stock Market Crashing recently, into the headline, I can attract customers - in this case, readers to the blog. But like any advertising venture, if the product - in this case this blog, doesn't measure up to the expectations in the headline - ie info on the stock market - I not only lose the reader (customer). I probably alienate him or her from ever buying (in this case reading) my product ever again .
This is where truth in advertising comes in. Only by communicating a "marketable truth" (a real advantage or value) that the product possess, can you attract AND retain a customer. Communicate a "false, fabricated or over-blown" promise, and you will probably attract potential buyers, but once they check you out, and you don't deliver what they are expecting, they will be alienated from your product or service for life.
At Atomic Ideas, we focus on finding and communicating your "marketable truths" so you can attract and retain more customers...AND sell more stuff!