« Confessions of a Mad (Men) Man. | Main | Friday Flashback - VW and Trusting the Idea »

03/28/2012

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Survey Software

Great info, Russ. I never clip coupons or "shop" for deals, but i do like to get a good deal on the food I like.

Russ

Thanks for the comment! If Penney's 1st Q results are any indication, they may end up changing their tune - same store sales have dropped 18.9 percent. Store visits have fallen 10 percent, and the average spend is down 5 percent! Ouch. Then again, a transformation this big could pay off in the long run if they're willing to stick with it under fire. Time will tell.

Steeb

Interesting Russ. I was wondering, if a married woman does not use coupons and her husband does, would that make her part of the 14% of non coupon users or would it make her husband part girly-man?

The other thing I notice in this retail world is that most people love to save money, even if it's only a dime. Maybe it's because of our current economic condition or maybe it's just a plain old American value. A lot of people might not like coupons but they're eager to participate in some kind of retail contests in order to get something for free. Like McDonald's coffee deals, collect a bunch of stickers to receive a $1.50 coffee. Why? Because it makes consumers feel good. And more importantly, it makes consumers feel good about the retailer, even if it's just a little bit, they win too.

Name Withheld

Interesting! I myself HATE coupons, but then, I'm not a woman...who the study was about. I wonder if JC Penny will be any more successful with this strategy than Sears was.

The comments to this entry are closed.

Add to Technorati Favorites
Blog Directory
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported