What's Up At Atomic Ideas?
A.I. Creates New Ad Campaign For Belle Tire.
Working in close collaboration with the marketing team at Belle Tire, and based on research and consumer feedback, Atomic Ideas recently created three new commercials to highlight the fact that tire shopping really isn't that much fun.
The new campaign capitalizes on Belle Tire's commitment to providing an unexpected and extraordinary customer experience for tire and automotive service customers, and introduces the new tagline "Better At Every Turn."
A.I. Client bd's Mongolian Grill Puts a New Spin on Tailgating!
Check out Atomic Ideas' latest work for bd's right here. Then head to the location nearest you to try out something totally different at bd's - an awesome burger, Mongo-style!
A.I. Client bd's Mongolian Grill Takes Mongo Mobile With New iPhone App.
bd's Mongolian Grill is making a great dining experience even better with a brand new iPhone App.
Atomic Ideas and the bd's marketing team worked with Traction in Lansing to get the ball rolling and they came through with a great GoMongo App that will help people find the nearest location, build a bowl, share the fun with their friends via social networks, and more.
Atomic Ideas Whips Up Cash For Genisys Credit Union
As we all know, money talks. So GenisysCredit Union debuted three new radio spots which feature a likeable, relatable character named "Cash" who is in essence, your hard earned cash - ie. your money! Targeted to "GenY" and "GenX" men and women, these spots, written and produced by Atomic Ideas, casually inform listeners of the benefits of Genisys Credit Union versus banks or other credit unions.
These spots also roll out Genisys Credit Union's new web address genisys.me utilizing the just released ".me" suffix. Why use the new ".me" instead of ".com"? Because Genisys is all about you -- or as the consumer internalizes it, all about me!
Atomic Ideas Helps bd's Mongolian Grill Offer Up Fun, Fresh Food.
Recent work from Atomic Ideas for bd's Mongolian Grill's current Fun, Fresh, Food promotion... from interior store signage to recipe cards, promo menu and more.
Sterling Heights retailer Steve's Blinds and Wallpaper chooses Atomic Ideas to create and produce new national direct response television commercials.
bd's Mongolian Grill, a popular, fast-growing casual dining concept, retains Atomic Ideas as their marketing communications agency of record.
PSI launches Atomic Ideas rebranding of Flywheel energy storage manufacturer Pentadyne.
8.6.2010
Atomic Ideas TV spot helps Carl’s Golfland deal with road construction conundrums.
In mid-July, Carl’s Golfland began airing a TV spot created by A.I. promoting “Road Construction Reductions” to help them drive store traffic during construction related traffic jams around their stores. The spot features fun construction graphics and sound effects, including Carl “going out of his mind” due to the noise and vibration.
7.7.2010
Atomic Ideas rewrites and optimizes website copy for Beaver Aerospace & Defense.
4.15.2010
Atomic Ideas & Belle Tire launch the "Belle Tire Price Challenge!"
4.12.2010
Atomic Ideas participates in Michigan marketing roundtable.
Atomic Idea Maker Gene Brady is honored to be on the panel of the May 11th Ann Arbor SPARK Marketing Roundtable discussion, "Telling Your Marketing Story." The workshop will center around tactics and methods to help companies make their marketing messages stick, to sell more stuff.
Gene is a gifted speaker. He has spent over two decades in marketing communications in Detroit, Chicago and Charlotte, NC; helping start-ups to global corporations advance their brand message to sell more stuff. In 2002 Gene founded Brio Advertising, a full-service advertising agency. Brio provided brand message development, offline and online advertising, and sales guidance to results-focused companies. Brio served over seventy clients ranging in geography from Manhattan to Monaco to Munich.
With Atomic Ideas, Gene continues to push the envelope developing innovative and compelling marketing solutions to help clients sell more stuff.
Atomic Ideas, based in Novi, Michigan, is a ‘marketing for sales’ agency. Atomic Ideas provides marketing strategy and brand story development, both online and offline, for a wide variety of industries, helping clients sell more stuff.
3.01.2010
Atomic Ideas moves into new space.
The Atomic Ideas team recently moved into a shiny new space at the Novi Commons Office Center on 9 Mile Road in Novi. We'd like to say everybody has a corner office, but that's just not possible; not enough corners.
Regardless, we're looking forward to introducing friends and clients to our new digs and settling in nicely. Feel free to stop by. The chairs in the conference room are extremely comfy and there will always be one with your name on it.
10.9.2009
Atomic Ideas delivers Electron Beam Welding market research, analysis and recommendations for Chicago manufacturer Sciaky.
9.01.2009
HBL website goes live!
Atomic Ideas Just launched the website for Hoyt, Brumm & Link, Inc. in Ferndale, MI. The site is the first presence on the web for HBL and serves as an information resource to both clients and employees.It also incorporates a blog and a video tour of HBL's onsite fabrication facility.
Atomic Ideas is based in Novi, Michigan. Over the years at Atomic Ideas and at other companies, members of their team have helped craft strategies, ideas and campaigns that have generated successful results for many great brands including, Belle Tire, Carl's Golfland, Hagopian World of Rugs, the LPGA, The Detroit Newspaper Partnership, AT&T, Lucent Technologies, Whirlpool, Kitchen Aid, Applebee's, Ponderosa, bd's Mongolian Grill, Zoup!, and many others.
6.09.2009
Phillips Service Industries and Atomic Ideas go social.
Phillips Service Industries, Livonia, MI has engaged Atomic Ideas to provide a social media assessment and strategy recommendations for five of the companies under their umbrella. Phillips Service Industries is an international service and manufacturing company serving the aerospace, defense, automotive, semiconductor and process industries. Atomic Ideas will quantify the potential of social media presence to impact sales for the PSI companies.
6.07.2009
Phillips Service Industries and Atomic Ideas research markets.
Phillips Service Industries, Livonia, MI has engaged Atomic Ideas to provide market research for their companies. Phillips Service Industries is an international service and manufacturing company serving the aerospace, defense, automotive, semiconductor and process industries. The project is a proposal for services, in research and analysis, toward development of marketing and sales recommendations
6.06.2009
Atomic Ideas adds firepower.
Atomic Ideas located in Novi, Michigan has added both talent and capabilities with the addition of an industry veteran to its roster.
Gene Brady joins Atomic Ideas as Executive Vice President, Marketing and Sales. With over two decades of marketing communications experience in Detroit, Chicago and Charlotte, NC, Gene has helped companies from start-ups to global corporations advance their brand message to sell more stuff. In 2000, Gene founded Brio Advertising, a full-service advertising agency. Brio provided brand message development, offline and online advertising and sales guidance to over 70 results-focused companies from Motown to Manhattan to Monaco. In 2006, Gene was lured away from the agency he founded by one of the clients that he helped make successful. As company President, Gene helped them develop their out-of-home digital media network, and secure employees, statewide contracts, clients, and business partnerships.
Gene has also taught highly-rated sales and advertising classes in Ann Arbor, Michigan and has led selling workshops at client companies. His expertise in digital online strategies, brand strategy and message development as well as business and sales development will be a highly valuable addition to the Atomic ideas team.
6.05.2009
HBL Piping engages Atomic Ideas to Create new website.
Hoyt, Brumm & Link, Inc. in Ferndale, MI has engaged Atomic Ideas to create a new corporate website from scratch. HBL is a global leader in mechanical piping systems with experience spanning over four decades in the industry. Atomic Ideas will help the company build their brand online with strategic assistance directed toward optimizing their opportunities to gain new business via the web.
Atomic Ideas is based in Novi, Michigan. Over the years at Atomic Ideas and at other companies, members of their team have helped craft strategies, ideas and campaigns that have generated successful results for many great brands including, Belle Tire, Carl's Golfland, Hagopian World of Rugs, the LPGA, The Detroit Newspaper Partnership, AT&T, Lucent Technologies, Whirlpool, Kitchen Aid, Applebee's, Ponderosa, bd's Mongolian Grill, Zoup!, and many others.
6.03.2009
Atomic Ideas adds talent, boosts capabilities.
In the past thirty days, Atomic Ideas located in Novi, Michigan has added both talent and capabilities with three new industry veterans on its roster.
Tom Downey joins the team as Brand Strategist. Tom has worked at several of the country’s most respected and decorated agencies including Doner, D’Arcy and Leo Burnett. An advertising agency business manager by training, Tom has a strong track record of creating highly effective online and offline advertising programs for a wide variety of transactional marketers. He has directed cross-functional teams that have produced coordinated, multi-channel brand and retail campaigns delivering immediate and sustained results. His efforts have been recognized within the industry with multiple effectiveness awards including the Direct Marketing Association, the Ad Clubs of Detroit and Seattle and the EFFIE’s. Most recently, he managed agency efforts at Doner on the online and offline communications programs for Expedia.com - the world’s largest online travel agency - and TicketsNow.com - a Ticketmaster company and a leader in the secondary ticket market.
Rick Heller brings years of research and analytical expertise to Atomic Ideas. Rick has over 30 years of market research and strategic planning experience. He has worked for independent market research companies, has been the Market Research Director for Volkswagen of America (Volkswagen, Audi and Bentley) and has worked for Doner Advertising as the Sr. V.P. Research Director. Since 2006, he has been an independent research contractor with domestic and international engagements across a wide variety of industries.
Rick’s background has given him the ability to create synergy between research/marketing objectives, the development of the appropriate research and analytic tools and the integration of knowledge with marketing solutions. He has provided strategic insight that covers a broad range of topics, including tracking, brand image, brand development, advertising/positioning strategy, customer satisfaction, segmentation, loyalty, purchase motivation, product development and web site development.
Finally, Greg Roy joins Atomic Ideas as Conceptual Strategist. With a degree in communications, his baptism of fire began at a small agency where, as a writer/producer/coffee-maker, he learned the fine art of cost-effective advertising. Moving on to Ross Roy (no relation) he honed his writing skills on numerous local and national clients. Gaining attention for his work, he was soon recruited by W.B. Doner, and quickly rose through the ranks to Vice President.
Now, working with Atomic Ideas he’s able to do more of what he loves... writing great advertising that sells, without the layers of bureaucracy to slow him down.
As an award-winning writer and former Creative Director for DP & Company, Associate Creative Director for Doner and World Wide Wadio, Greg has created highly effective advertising for an impressively long list of clients including: BP, Belle Tire, Bennigan’s, Color Tile, Comcast, History Channel, Discovery, Eckerd Drug, Listerine, Meijer, Michigan Lottery, Red Roof Inns, and more.
President Laura Lilac-Tate and Partner/Idea Maker Russ Tate have known and worked with Tom, Rick and Greg for over twenty years and they are thrilled to bring them on board as Atomic Ideas looks towards growth in 2009 and beyond.
6.01.2009
Belle Tire and Atomic Ideas launch new broadcast campaign.
With television and radio creative from Atomic Ideas, Belle Tire launched a new campaign today to further strengthen their position in their markets. Belle Tire has long been a leading tire and auto service leader in Michigan. Their Iconic "Tireman" Character and his voice have become Iconic to their brand.
The new campaign features real Belle Tire employees emphasizing the fact that Belle Tire shops the competiton everyday to bring their customers the best price period. It also showcases the fact that Belle Tire offers more value that their competition and backs it all with a microsite expalaining the details - BTlowprice.com.
Primary research from Atomic Ideas and other sources drove the strategy. Plans are to incorporate real customer testimonials later in the campaign to reinforce that Belle Tire's message is both honest and authentic.
Recent Comments