- Atomic Ideas

What's Up At Atomic Ideas?

HBL Website Goes Live!

9.01.2009

Atomic Ideas Just launched the website for Hoyt, Brumm & Link, Inc. in Ferndale, MI. The site is the first presence on the web for HBL and serves as an information resource to both clients and employees.It also incorporates a blog and a video tour of HBL's onsite fabrication facility.

Atomic Ideas is based in Novi, Michigan. Over the years at Atomic Ideas and at other companies, members of their team have helped craft strategies, ideas and campaigns that have generated successful results for many great brands including, Belle Tire, Carl's Golfland, Hagopian World of Rugs, the LPGA, The Detroit Newspaper Partnership, AT&T, Lucent Technologies, Whirlpool, Kitchen Aid, Applebee's, Ponderosa, bd's Mongolian Grill, Zoup!, and many others.

For more information, contact Laura Lilac-Tate at 248-912-0001 or llt@atomicideas.com

Phillips Service Industries and Atomic Ideas Go Social.

6.07.2009

Phillips Service Industries, Livonia, MI has engaged Atomic Ideas to provide a social media assessment on their companies. Phillips Service Industries is an international service and manufacturing company serving the aerospace, defense, automotive, semiconductor and process industries. Atomic Ideas will quantify the potential of social media presence to impact sales for the PSI companies.

Atomic Ideas, based in Novi, Michigan, is a ‘marketing for sales’ agency. Atomic Ideas provides marketing strategy and development, both online and offline, for a wide variety of industries, helping clients sell more stuff.

For more information, contact Laura Lilac-Tate at 248-912-0001 or llt@atomicideas.com

Phillips Service Industries and Atomic Ideas Resarch Markets.

6.07.2009

Phillips Service Industries, Livonia, MI has engaged Atomic Ideas to provide market research for their companies. Phillips Service Industries is an international service and manufacturing company serving the aerospace, defense, automotive, semiconductor and process industries. The project is a proposal for services, in research and analysis, toward development of marketing and sales recommendations

For more information, contact Laura Lilac-Tate at 248-912-0001 or llt@atomicideas.com

HBL Piping Engages Atomic Ideas To Create New Website.

6.05.2009

Hoyt, Brumm & Link, Inc. in Ferndale, MI has engaged Atomic Ideas to create a new corporate website from scratch. HBL is a global leader in mechanical piping systems with experience spanning over four decades in the industry. Atomic Ideas will help the company build their brand online with strategic assistance directed toward optimizing their opportunities to gain new business via the web.

For more information, contact Laura Lilac-Tate at 248-912-0001 or llt@atomicideas.com

Atomic Ideas Adds talent, Boosts Capabilities.

6.03.2009

In the past thirty days, Atomic Ideas located in Novi, Michigan has added both talent and capabilities with three new industry veterans on its roster.

Tom Downey joins the team as Brand Strategist. Tom has worked at several of the country’s most respected and decorated agencies including Doner, D’Arcy and Leo Burnett. An advertising agency business manager by training, Tom has a strong track record of creating highly effective online and offline advertising programs for a wide variety of transactional marketers. He has directed cross-functional teams that have produced coordinated, multi-channel brand and retail campaigns delivering immediate and sustained results. His efforts have been recognized within the industry with multiple effectiveness awards including the Direct Marketing Association, the Ad Clubs of Detroit and Seattle and the EFFIE’s. Most recently, he managed agency efforts at Doner on the online and offline communications programs for Expedia.com - the world’s largest online travel agency - and TicketsNow.com - a Ticketmaster company and a leader in the secondary ticket market.

Rick Heller brings years of research and analytical expertise to Atomic Ideas. Rick has over 30 years of market research and strategic planning experience. He has worked for independent market research companies, has been the Market Research Director for Volkswagen of America (Volkswagen, Audi and Bentley) and has worked for Doner Advertising as the Sr. V.P. Research Director. Since 2006, he has been an independent research contractor with domestic and international engagements across a wide variety of industries.

Rick’s background has given him the ability to create synergy between research/marketing objectives, the development of the appropriate research and analytic tools and the integration of knowledge with marketing solutions. He has provided strategic insight that covers a broad range of topics, including tracking, brand image, brand development, advertising/positioning strategy, customer satisfaction, segmentation, loyalty, purchase motivation, product development and web site development.

Finally, Greg Roy joins Atomic Ideas as Conceptual Strategist. With a degree in communications, his baptism of fire began at a small agency where, as a writer/producer/coffee-maker, he learned the fine art of cost-effective advertising. Moving on to Ross Roy (no relation) he honed his writing skills on numerous local and national clients. Gaining attention for his work, he was soon recruited by W.B. Doner, and quickly rose through the ranks to Vice President.

Now, working with Atomic Ideas he’s able to do more of what he loves... writing great advertising that sells, without the layers of bureaucracy to slow him down.

As an award-winning writer and former Creative Director for DP & Company, Associate Creative Director for Doner and World Wide Wadio, Greg has created highly effective advertising for an impressively long list of clients including: BP, Belle Tire, Bennigan’s, Color Tile, Comcast, History Channel, Discovery, Eckerd Drug, Listerine, Meijer, Michigan Lottery, Red Roof Inns, and more.

President Laura Lilac-Tate and Partner/Idea Maker Russ Tate have known and worked with Tom, Rick and Greg for over twenty years and they are thrilled to bring them on board as Atomic Ideas looks towards growth in 2009 and beyond.

For more information, contact Laura Lilac-Tate at 248-912-0001 or llt@atomicideas.com

Belle Tire and Atomic Ideas Launch New Broadcast Campaign.

6.01.2009 - Novi, Michigan

With television and radio creative from Atomic Ideas, Belle Tire launched a new campaign today to further strengthen their position in their markets. Belle Tire has long been a leading tire and auto service leader in Michigan. Their Iconic "Tireman" Character and his voice have become Iconic to their brand.

The new campaign features real Belle Tire employees emphasizing the fact that Belle Tire shops the competiton everyday to bring their customers the best price period. It also showcases the fact that Belle Tire offers more value that their competition and backs it all with a microsite expalaining the details - BTlowprice.com.

Primary research from Atomic Ideas and other sources drove the strategy. Plans are to incorporate real customer testimonials later in the campaign to reinforce that Belle Tire's message is both honest and authentic.

For more information, contact Laura Lilac-Tate at 248-912-0001 or llt@atomicideas.com