You've been marketing your product or service so long that you really know your customer... or do you? Economic conditions change people's values, new generations with different goals rise to prominence, people move, demographics change, neighborhoods turn over, and every year, some of your best customers leave the market completely. So what's a business, that wants to sell more stuff, to do? Simple. Challenge your assumptions about what your customers want....by asking them.
A little market research from time to time is a tonic for stale messaging. Challenge even your most basic, "everyone knows that" facts. This gem was brought home in an entertaining fashion while tooling around "You Tube." I, like everyone else on the planet "knows" that cats don't like water....or do we? Take a look: