Roughly two years ago (April 2010) when the first iPad came out, I suggested that instead of buying the entry-level iPad for $499, you could buy two shares of Apple stock at the then-current price of $242. http://www.atomicideas.com/atomic-inkspot/2010/04/heres-an-idea-to-help-you-ipad-your-wallet.html
The theory being, that you wait six months and the stock would have appreciated and provided a profit of close to 30% of the price of an entry level iPad. Well, we missed that mark six months later by about 8%. BUT...if you had hung onto those two shares until today (roughly one month short of two years), the shares would have appreciated a whopping 144%. Which means your original investment of $484 (2x$242) would now be worth $1184 (at current stock price of $592). Which means you could sell one of your shares, buy an entry level iPad 3 (or add $7 from your pocket and get a 32GB iPad3), and still have one share of Apple left to appreciate further! Or wait three more months and pocket another quick $5.30 from the just-announced new quarterly dividend of $2.65 a share!
Either way, it supports a wise piece of advice I heard about investing a few years ago. When faced with a great item, you can choose to buy the product or buy (a piece of) the company. If you have a little bit of time, it's often better to buy the company!